What will sports coaching look like in 20 years?

How will a training session differ in 2030 to a training session in 2010?

How will our coaching have changed, improved and evolved over the next 20 years?

It will have changed so much that it will be barely recognisable.

The future is already here. And it is a scary place for those living in the past.

Are you ready for it? Will you race towards it? Will you resist it?

Read on.

Where is the world heading?

To see where Sports Coaching is going – look at where the world is going:

1. People can access just about any information, anywhere, anytime and for free;
2. People are happy to share ideas, information and innovations with their colleagues, friends and the public on line for free;
3. People have unprecedented access to learning tools, articles, on-line video, slide presentations, audio files and research journals – and mostly for free;
4. People are adopting a “do it yourself” approach to many things – look at the abundance of TV shows, web sites, blogs and on line information available on any topic – average, ordinary people are becoming experts at all things;
5. People are happy to work cross disciplinary and “have a go” at things, rather than seek the opinions and views of experts and professionals.

Coaching knowledge - is – for all intents and purposes – worthless.

When what you have is easily and freely available to everyone – it is worthless.

How much would diamonds be worth it you could find them anywhere, anytime and they were as common as ordinary pebbles? They might still look great, sparkle in the sun, be incredibly useful but they would be worth nothing.

And your coaching knowledge – all those “secret” training sets, all those “unique training systems”, all those “miracle plays” that you have built your coaching career around….are also worth nothing. Scary.

Don’t believe me?

Go to YouTube – www.youtube.com  and search for videos demonstrating the skills of your sport. Off you go – I’ll wait right here.

OK – you’re back. What did you find out?

That many of the techniques, strategies and ideas of your sport are now available free on-line, anytime, anywhere for anyone and for free?

Funny about that. Don’t say I didn’t tell you.

Even very traditional sports like martial arts – where techniques have been kept within a close circle of experts and handed down through traditional teaching methods and structured learning environments are freely available in video form at YouTube. And people are using YouTube to learn martial arts – and piano and Greek and Tennis and how to build a fence and how to service a car……………..the knowledge you need to be an expert is everywhere - and it’s free.

So you might counter my argument with a yesbut – a “Yes, but…” and try to convince me that your sport is different, that athletes need coaches, that the people doing the free YouTube videos about your sport are not the best people, that your sport is a people sport…..yada, yada, yada – I have heard them all.

People don’t care what or who is providing the information – only that they can get it right now and for free.

The average person does not care about the quality of the source or their qualifications or the University they studied at – they just want the information, they want it now, they want it to look good, they want to feel it is pitched at a level they can understand and they don’t want to pay for it.

If you want to know where sports coaching will be in 20 years – the starting point is to ask yourself these three questions:

1. What do I have to offer my clients (athletes, players) other than knowledge of the sport, e.g. skills, drills, tactics, strategies, physical preparation techniques because anyone get these things anywhere, anytime for free!
2. What will my clients need in 20 years that only I can provide, i.e. accepting that your knowledge is no longer what your clients will need.
3. What unique talents, gifts and abilities do I possess that will ensure my coaching future - again apart from what I know?

OK, OK – there will be some of you thinking, “That’s all very interesting, but that will not happen in my sport. My sport is different”.

Try to get your head around this then.

Sport…..it’s only one very small part of a very big world.

Sport – as an institution and as an industry – represents about 1% of that big box we call society.

And the most popular sport in the world – football (soccer) makes up the vast majority of that 1%.

So your sport – particularly if it is one of the traditional Olympic sports like swimming, track and field, field hockey, rowing, cycling etc makes up a fraction of the institution which is sport.

We know that trends in some of the big institutions like health, like education, like the environment, like energy and like communications are all heading towards the open sharing of ideas, collaborative research methods and the collective sharing of knowledge, information and experiences.

So hanging to the “my sport will not change” thinking is like trying to hold back the Ocean with one grain of sand…..it is futile.

This has enormous implications not just for sports coaches but for sport coach educators. Coach education needs a total re-think and re-structure.

And the reason is simple.

All sports coaching education and training programs are content based. We bring coaches together for a day or two, we throw lots and lots of content, ideas, information and sports specific knowledge at them, assess their ability to learn and apply that knowledge and call them “coaches”.

Now think about Sports Coaching 2030 - If knowledge is worthless and ideas and information are available anytime, anywhere and for free, who is going to go to a coaching course? No one! No one unless sports coach educators completely change they way they go about educating and developing coaches.

Summary:

1. To steal a line from the environmental warriors -“think global; act local”. Be aware of world wide trends in communication, in education and in the way ideas, information and innovations are being discussed and shared but make it relevant to your own program, your own coaching and your own philosophies;
2. You can’t change the world – but you can change your world – and you can achieve this by being open to the possibilities and embracing of the new opportunities provided by the acceleration of learning that is currently possible;
3. Imagine a world where knowledge is worthless and your current beliefs about gaining a competitive edge being in “what” you know are wrong…..how will you be a successful coach? How will you continue to find a performance edge for your athletes and players?

In future posts I will discuss the amazing opportunities that the future presents..for those who are ready for it.

Wayne Goldsmith

© 2012, Wayne Goldsmith. All rights reserved.

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The sporting world has gone Recovery Crazy.

Over the past ten years, Recovery has gone from being something you did when you got tired, to an integral aspect of every training session, every day, all year round.

First it was massage.

Then came all the countless variations of hydrotherapies: spas, saunas, ice baths, contrast showers, high-flow shower massage, wading pools, hydro pools…….

Then the recovery nutrition stuff: creatine, sports drinks, gels, bars, Slushies….

Now the focus is on sleep: sleep research, quality of sleep, quantity of sleep, timing of sleep, power naps, managing sleep, monitoring sleep and even the genetics of sleep.

It is now at the point where many coaches and athletes are making Recovery a higher priority than actual hard training! (The only time this should happen is in the dictionary).

So it’s time to Recover from Recovery: let’s consider Recovery in Perspective.

What is Recovery?

A good practical definition of Recovery is the deliberate use of interventions aimed at enhancing an athlete’s capacity to adapt to the physical and mental demands of preparation and performance.

In other words, doing something which is likely to help an athlete recover more effectively from their training and / or competition loads.

How can you enhance an athlete’s recovery?

A good way to remember the different recovery techniques is to remember WASHUP :

Water: the use of different forms of water, e.g cryotherapy (ice), hydrotherapies (contrast showers, “hot-cold” baths, spas, saunas, swimming pools etc).

Active Rest: doing something physically active other than the primary training and competition activity, e.g. walking, swimming or cycling instead of running.

Sleep: ensuring adequate quality and quantity of sleep.

Hydration and refueling: drinking the right fluids and eating the right foods at the right time, in the right quantity and of the right type to enhance recovery.

Unwind mentally: mental and emotional recovery is just as important as the physical aspects of recovery.

Physical Therapies: including massage, physiotherapy, stretching and Yoga.

So is Recovery important?

Absolutely. There is no doubt that Recovery is critical for athletes: to train hard then to dedicate energy, effort and enthusiasm to their recovery program.

The one thing we know for certain about succeeding in high performance sport is that you need to consistently train hard.

And using WASHUP recovery techniques means that athletes can recover faster and more effectively and therefore they can train harder more often.

So how did all this Recovery stuff start?

In the “old days” the pathway to sporting success was primarily focused on hard, physical preparation. The culture of most sports, particularly the Olympic sports where physiology is such a critical aspect of performance, e.g. running, swimming, rowing, gymnastics, diving, triathlon and cycling, was to work and work and work until you couldn’t work any more.

With the growth of the sports science industry and the deeper understanding of applied sports physiology, people began to realise that an important limiting factor in the physical aspect of sports performance was the athlete’s ability to recover.

This led to some athletes, coaches and even nations to try and find ways of enhancing an athlete’s recovery ability – by any means necessary in some cases - and the unfortunate rise of the use of substances such as anabolic steroids and other artificial and illegal recovery enhancing substances and techniques.

In more recent times however, the race has been on to find better, smarter (and importantly safe, ethical and legal) ways of accelerating an athlete’s capacity to recover.

And what’s the bottom line?

The bottom line is….the reason athletes and coaches would introduce a smart recovery program is so the athlete can work harder.

And this is where the whole Recovery thing has got out of control.

Too many athletes and coaches have misinterpreted the Recovery principle and have decreased training loads whilst at the same time increasing their emphasis on Recovery.

Again, at the risk of labouring the point, the reason an athlete or coach would introduce a smart, WASHUP based recovery program is to accelerate the athlete’s rate of recovery and therefore provide the opportunity to work harder more often.

The Recovery / Hard Training Matrix

When it comes to managing training and recovery, you have four options:

1. Don’t train hard and don’t introduce a WASHUP based recovery program – doesn’t make any sense if success is your goal.
2. Train hard but don’t introduce a WASHUP based recovery program – works for a while but eventually illness, injury and fatigue will limit your potential for success.
3. Don’t train hard but introduce a WASHUP based recovery program – unlikely to produce anything but a well-rested but under-prepared athlete.
4. Train hard and introduce a WASHUP based recovery program – work hard, recover well, do it consistently and success is practically inevitable.

Summary:

1. Recovery is one of the buzz words around sport at the moment but like all ”fads and fashions” it needs to be considered in balance with all other aspects of your training and competition program. Keep it in perspective!
2. The key to Recovery is remembering that its purpose is to accelerate an athlete’s capacity to adapt to the physical and mental demands of their training and competition schedule…faster recovery means that an athlete can work harder, more often.
3. Whilst the research around the impact of a smart Recovery program on the competition performances of athletes is still very sketchy at best, there is some evidence that systematically introducing a smart recovery program incorporating the WASHUP techniques can enhance an athlete’s capacity to rest, restore and regenerate and be more ready for their next training and competition activity.

Wayne Goldsmith

© 2012, Wayne Goldsmith. All rights reserved.

Related posts:

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Yes you can!

The Big Issues:

Without doubt, the biggest impediment to success in all sporting teams involve leadership, personalities and politics.

When clients ask me to come in and undertake a review of their high performance programs, they usually begin with a “brief”.

The brief gives me an idea of the scope of the review, what the outcomes will be, what specific areas they would like me to look at and time-frames for completion.

And time and time again, in spite of the brief outlining that the clients perceive that the problems with the team revolve around money, recruitment, player depth, coaching, sports science and injury management, the solutions to their high performance problems very often reside in leadership (or a lack of it), personality issues and political conflicts.

The Five Assumptions.

Here are the five assumptions I have developed to underpin the process of reviewing and then enhancing high performance programs in sport:

1. Money is unlikely to be the real problem;
2. Most people don’t really understand the two core concepts in high performance sport – a. how to create and sustain a high performance environment and b. how to create and sustain a winning culture;
3. People are unlikely to reveal the real truth – mainly because most of the time they don’t know what it is;
4. People will blame things and other people for a lack of performance before they are prepared to look honestly at their own performance – ego extinguishes excellence;
5. A fish rots from the head- most of the problems in sporting organisations are due to poor leadership, a lack of vision and the inability of the leaders (be that the Board, the Executive Management team or the Head Coach) to see beyond leadership, personality and political issues.

Amazing but True.

It never ceases to amaze me. People will claim they are all about high performance, that they understand how to create and sustain a high performance environment, spend lots of money on recruitment, facilities, equipment, sports science, sports medicine and all the “tricks of the trade” but fail to look honestly, clearly, sincerely and professionally at the most influential high performance “tricks” of all - leadership, personalities and politics.

And why? Human nature! Buying an instant, quick fix solution is always easier than creating and growing a more difficult, long term solution from within.

It is easy to think “if we were fitter we would win more games” and then go  buy better training equipment.

It is easy to think “if we had some better players we would win more games” then go on a recruitment spending spree.

It is easy to think “if we had a better recovery program, we would win more games”, then build a recovery centre.

It is not easy to think,”the best way for us to win more games is to consistently embrace excellence in everything we do, to work hard and to our full potential every day, to manage relationships with honesty and openness and to lead with integrity, humility, courage, vision and passion without succumbing to the limitations of personality conflicts and political squabbles”.

Here’s a common scenario.

The team has great facilities. They have excellent players. They have professional, well trained, experienced staff. They have a strong coaching team. But they are not winning – why?

They will tell the press and the fans,“we are in a rebuilding phase”or “we are focusing on the future” or some other such rubbish.

In reality the only thing they are “re-building” is a bull%&@ story that they think will keep the media, the fans and their sponsors happy while they hope things improve.

Imagine you had a Formula One Car with the latest in engineering, technology, fuel, tyres, braking and a world class support team: the best of the best equipment, facilities and people. And it didn’t perform. Who is responsible? The team manager, the driver and the (lack of) cohesion between the various performance areas.

And here’s the good news….fixing leadership, personality and political problems costs nothing, takes very little time but is worth everything.

Five useful tips.

Here are five tips for solving most problems in high performance sporting organisations;

1. Build and grow solutions to performance problems from within; don’t look to buy solutions from outside;
2. Focus on people – their potential, their leadership abilities, their motivation, their talent first – then worry about everything else;
3. Accept that money is rarely the real problem: money only solves problems when you have real, practical, effective solutions to spend it on – and that means innovative, creative and intelligent leadership;
4. Personality and political problems in high performance sporting organisations are like open wounds. Do not allow them to fester and hope they will get better by themselves. Diagnose them quickly and then treat them immediately, aggressively and consistently until they heal;
5. Don’t just look at the parts – look at the “whole” - regardless of the skills, experience and knowledge of individuals in the team, it is their ability and desire to work collaboratively and cohesively as a high performance team that  makes the difference.

And – um – call me if you get stuck!

Wayne Goldsmith

© 2011 – 2012, Wayne Goldsmith. All rights reserved.

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A renowned swimming coach was walking up and down the side of the pool working with a world record holder. A younger, relatively inexperienced coach who was eager to learn, asked, “How do you know how your swimmer is going?” “How do you know when she is ready to do her best?”

The senior coach replied, “I just know”.

Testing does not replace the skilled eye or instinctual feel of an experienced and talented coach. It aims to provide measurement and objectivity to some of the elements of performance that coaches “see” and “feel” and “know”.

This article discusses some of the current issues in the testing of high performance athletes and looks at the crucial aspects of the measurement and evaluation of elite sports performance.

The testing process: Not a one off event!

Testing is not a one off event – it is a process that begins and ends with a test.

The testing process sequence includes:

• Coach determines the need for testing and discusses the test protocols with a sports science / sports medicine professional.
• Testing is scheduled and logistics, equipment, personnel etc. are organized.
• Pre test athlete education session organized (if appropriate).
• Testing is conducted.
• Results and data collected, collated and managed.
• Results and data evaluated.
• Results and data discussed with coach and athlete.
• Coach considers results and data and makes training program decisions based on the information.
• The next test date is scheduled.
• Athlete is retested to determine progress.
• Process repeats!

Testing is a useful coaching tool but it is one part of the overall process of athlete preparation and development.

Competition based testing

Of course, the best form of testing for high performance athletes in elite sporting programs is competition.

Competition provides the unique combination of factors that are only found on the pitch, on the track, on the court, in the pool or on the water during actual games and events.

However it is often difficult for the coach to be effective in competition based testing as he / she is focused on observing the athlete in competition conditions and perhaps even making strategic / tactical decisions based on those observations.

Therefore, it is essential that the coach identifies a reliable, experienced support team of professionals who can manage the details of competition based testing leaving the coach free to coach.

After the competition or perhaps even during rest periods, the support team can provide the coach and athlete with the detailed analysis of the performance and together work towards a strategy to improve competition results.

Success in Competitive Sport: Defined

The obvious measurement of success in competitive sport is winning!

However what is winning? It is said that the person who aims at nothing is sure to hit it! Therefore before designing a testing program, it is important to try and ascertain what coaches are trying to “hit” – what are they trying to achieve?

Successful competitive sport could be described as:

“The ability to maintain excellence in skills and consistently make the right decisions at high speed, while fatigued and in pressure situations” – Skills plus speed and decision making under fatigue and under pressure.

Winning often comes down to the players’ / athletes’ ability to perform basic skills effectively when they are tired and under pressure.

From this simple definition, it is possible to develop and effective testing program.

Why Test?

There are many reasons why a coach would want to test an athlete.

Once training and competition goals have been clearly established, a coach would test athletes:

• To provide information and feedback on the progress of the training / preparation of the athlete. Are we on track to achieve our goals?
• To provide information on specific elements of the athlete’s capacities and abilities. Is the athlete developing and improving?
• To determine areas of weakness or limitation: Are there problem areas or issues that need to be overcome?

How to Test

The perfect test is one where the athlete is accurately evaluated in the precise conditions likely to be experienced in competition and the results of the test directly relate to competition performances.

This is invariably difficult to achieve as there are numerous factors experienced in competition which are near to impossible to replicate in a training or testing environment.

For example:

How do you measure a goal kicker’s ability to kick a goal under game pressure when the only time they face game pressure is during a game?

How do you know if your players can execute attacking moves against opposition in pressure situations when the only time they get to experience these conditions is against an opposition in the pressure of a game?

Game / event simulations can provide athletes with the opportunity to learn how to execute skills in competition “like” environments but even these practices lack the real pressure experienced in actual competition.

Typically, testing protocols and methods are single discipline perspectives of one element of performance, e.g. tests based on physiology or biomechanics or psychology or nutrition or medical. The challenge for the coach is to effectively manage this narrow perspective to gain an overall understanding of the athlete’s abilities and capacities at the time of testing.

Who to Test?

Practically any athlete can be tested. Even young athletes can be tested for skill development and technical progress.

Young athletes can also be educated on how to develop the skills necessary to perform the testing protocols they are likely to experience as senior athletes.

For example, many tests require the ability to accurately maintain a precise speed, power output, pace or time. These skills can be taught to relatively young athletes as part of their development process and to prepare them to complete senior testing protocols as they mature.

Where to Test?

Field or Laboratory – the toughest question in the testing puzzle. Both have advantages and disadvantages.

Field testing can be simple, easy, inexpensive and meaningful to the coach and athlete but can be difficult to control owing to environmental factors and a wide range of other complicating variables experienced in the training and competition setting.

Laboratory testing is often expensive, requires complex equipment and trained personnel to operate it and in many cases has the considerable challenge of making the test results meaningful and specific to the actual sports environment.

Tests for oxygen exchange dynamics (e.g. VO2 max) have generally been performed in laboratories as the availability of precision equipment allows for more accurate testing. However, the limitation in laboratory testing is in the capacity to reproduce actual sports specific training and competition conditions.

For example, the measurement of VO2 max on a treadmill, cycle ergo-meter or rowing machine in the lab is based on well established testing protocols. However, the lab cannot exactly reproduce the external environmental factors (run and bike – road conditions, weather, hills, wind resistance: rowing – water conditions, current, weather, wind, boat friction / water resistance) that athletes experience in training and playing.

A useful field test alternative to lab based endurance testing is the shuttle run or “beep” test.

In football for example, laboratory based VO2 max tests are of questionable value as it is rare that any player runs at high speed (without the ball) in a single direction for sustained periods of time without the added complication of dealing with opposition players. However, the lab based VO2 test may offer a useful measure of the underlying fitness characteristics of the player and perhaps provide an indication of their injury/illness status.

In the end, a combination of regular field based testing (because of the practical, easy and immediate nature of the testing) together with occasional laboratory testing (because of accuracy, reliability and quality) is a good option for most sports.

What to test?

Selecting what to test for is a complex issue for every coach. Universities and other professional organizations can provide the coach with a “lolly shop” of tests and toys all with the promise of quick easy solutions to performance challenges.

One of the biggest problems for coaches is that many do not clearly identify what it is they want to test. As a result, when a sports science professional suggests what is possible, the coaches respond like the kid in “lolly shop” and want a little of everything.

Deciding what to test starts with a simple philosophical question for every coach:

“What do I believe are the key determinants of successful performance in my sport?”

In all sports, successful competition performance is determined by the effectiveness of the coach and athlete to optimise their preparation in four key areas:

• Physical
• Mental
• Technical
• Tactical

For example, as a coach of marathon runners you decide that the key determinants for success in your sport are oxygen exchange dynamics and biomechanical efficiency at 80-90% of maximum speed. Once you have made this philosophical decision, finding the right tests to evaluate the athletes is relatively easy.

As a coach of a football team, your philosophy may be that the best players are skillful at high speed. Again the choice of tests is a simple matter once you have decided what you want to look for.

Another advantage of establishing your own testing philosophy is that “unless you stand for something, you will fall for anything”.

Sometimes coaches fall for promises of magic pills and quick fixes from sports science professionals looking for subjects for a study or research project. The testing program should be a reflection of and consistent with the overall goals and philosophies of the coach, athlete and training program.

When to test?

Effective testing can be done at any time during the training or competition program depending on what you are looking for. Tests of maximum capacity or peak abilities are generally best performed when the athlete is rested and unfatigued. Traditionally this has meant testing during or at the end of a rest or recovery microcycle.

Ideally, testing should be scheduled during each phase of training: pre season, mid season and late season to provide feedback on the athlete’s progress throughout the training program.

However, if you as a coach have determined that you would like to assess the impact of physiological fatigue on skill and speed, then testing tired athletes is consistent with your overall program philosophy.

Summary: The Ten Golden Rules of Testing for Coaches

1. Test for things that make sense. Testing VO2 max in lawn bowlers is not logical.
2. Test because you believe it will make a difference. Just testing for testing’s sake or because the equipment is available is not the most effective use of training time.
3. Test with a performance focused goal. Test elements of performance that you believe will make a direct impact on performance. Try not to get trapped in testing just to try and get a progressively better test result unless it is directly related to actual competition performance or the development of more effective training protocols.
4. Don’t ask for a single test – ask for a series. If you make the commitment to be involved in a testing program, ask for more than one test. One off tests rarely tell the whole story.
5. If you are working with sports science / sports medicine professionals, request that any test results are provided within 24 hours and that the professional allocates time to explain the results and their relevance to your program. This applies particularly if you have agreed to allow your athletes to be involved in a research project.
6. Think multi disciplinary. If the athletes are being tested through lactate analysis, also measure and observe technical changes to assess the impact of fatigue on technique and skills. If they are being evaluated using heart rate, note speed, technique and if possible assess psychological skills at the same time. Performance is multi disciplinary in nature – testing is generally single discipline in focus. Coaches need to see the wider picture.
7. Be visionary. If you as the coach see the need for a test to evaluate an element of performance which you believe is crucial to the success of the athlete, develop your own test! Ask a sports science / sports medicine professional to help you with the measurement side of things, but many great coaches use simple field tests that are meaningful to them but which may lack absolute scientific validity. Many scientific tests were originally ideas inspired by visionary coaches.
8. Keep records. Try to record all test results. Have assistant coaches, parents of athletes, injured players, reserve team players – anyone – trained to record (accurately) test results.
9. Measure what is measurable, control what is controllable, what can be measured and controlled is likely to be meaningful.
10. Take time to educate athletes about testing. In time, senior athletes can learn to do some or most testing protocols themselves. Athletes can learn to monitor their own heart rates, take their own times, count their strides, record their feelings…..and the better educated your athletes are to self manage / self monitor their own testing, the more meaningful the results are to them. Having educated athletes who can self monitor means the coach has the freedom to coach, observe and learn during the testing process.

As it is with your overall program, testing is athlete-focused and coach-driven. Manage the testing process so that you can provide your athletes with the best possible opportunity to achieve their performance goals.

Wayne Goldsmith

© 2011 – 2012, Wayne Goldsmith. All rights reserved.

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So much of the world’s high performance sports dollars (or Yens or Yuans or Euros or Pounds or Pesos or Rands depending on where you come from), time, energy, focus and attention is spent on three things:

1. Talent identification;
2. Talent recruitment;
3. Talent development.

Or if you like, find them, sign them, refine them.

And most of the world has still got it wrong. There is a better way.

First item on the Talent Identification agenda…can we please change the name!!!

Let’s all agree to call it the ”Talent Management” Program or the ”Targeting Success” Program or something catchy like T.O.P. (Talent Optimization Program) but the term T.I.D. should be killed off, given a nice funeral and buried by the world’s sporting community once and for all.

Calling the overall process of finding, recruiting and optimising the performance potential of athletes “talent identification” is like calling a game of football “the kick off”. Finding talent is just the first step in a long, long process to turn potential into performance.

Number 2: Adopt an integrated approach.

There is too much focus on physical talent and physiological factors in all T.O.P.s all over the world. Success in high performance sport comes about from the integration and blending of physical, mental, technical, tactical, cultural / family and genetic factors or…my “big six”:

• Physical abilities;
• Personality characteristics;
• Playing skills;
• Performance abilities;
• Pedigree (i.e. genetic makeup);
• Preparation ((i.e. environment, family, culture).

Number 3: Invest ten times more money on talent optimisation and talent development than talent I.D because Real talent is harder to hide than it is to find: Finding talent is not hard.

Open your eyes! It is not hard to find kids who are bigger, stronger, faster or more skillful than their peers. Finding them is not the challenge – it’s what to do once you have found them that is the tricky part. The protocols used to screen athletes for “talent” have been around for over 60 years – test protocols are not the problem. It’s creating an optimal, integrated talent development pathway to turn potential into performance that’s the problem.

Number 4: Make your objective measurements of talent more subjective and your subjective measurements of talent more objective:

This the real trick in all applied sports science. There are no totally objective, research proven, evidence based methods of testing which can measure the “talent” and potential of an athlete and guarantee their elite level competition performance success. And similarly, the old days of just looking at an athlete and using some mystical “eye” or instinct to accurately predict their elite level competition performance success are over. It’s the blending of the objective with the subjective that gives the best results in any T.O.P. process.

Number 5: Any investment in a T.O.P. for athletes must be matched by a T.O.P. for coaches:

Governments and sporting organisations will spend millions on mass T.I.D. screening programs and implementing T.I.D. testing protocols then allocate pittance to educating and developing the people charged with developing that talent to its full potential: i.e. coaches. That just does not make any sense.

Number 6: Educate parents and the talented athlete’s immediate cultural influences:

You play like your place! Athletes – no matter how talented – need people and places around them which nurture them, support them, nourish them and love them. It is critical to influence, support, educate and help the parents, partners and peers of talented athletes so that they can better create an environment which enriches the athlete’s real performance potential.

Number 7: Stop beating around the bush with genetic testing- just get on with it:

We all know its coming – let’s face it – it is already here and the whole industry of Sport Genetics is an unstoppable force. Once we get around the ethical, religious and philosophical zealotry surrounding the genetic testing of athletes, everyone will be doing it. My advice – do it now. Just get on with it or risk being left behind by your competition.

Number 8: You need to learn to recognise genius, uniqueness and difference:

Sport is about health, fitness and lifestyle. It’s about providing opportunities for people to play sport through the implementation of standardised systems, structures and programs. High performance is completely different! High performance is about providing unique opportunities for unique individuals to realise their full potential. Too many T.O.P.s fail because they fail to recognise genius. They spend millions finding and recruiting talented athletes, then force them into standard programs to fit a funding model or some mythical all encompassing athlete development system. High performance means being different, being unique, being an individual and thinking, talking and acting outside the box.

Number 9: It has to be a“non-system” system:

As per number 8 – there is no system you can create which will guarantee the success of your team, your sport, your club or your nation in high performance sport. That’s because greatness and uniqueness are intimately entwined and uniqueness does not flourish in a system. That’s why the best win – they do it their way, they do it uniquely, they do it differently to the rest….and any high performance sport system which discourages difference will fail.

Number 10: There has to be multiple entry (and exit) points:

Too many teams,  sports and even nations miss talent because of stringent rules about T.T.T. – Talent Testing Timing. Some of the biggest mistakes here include:

• Setting an age range – i.e. “we test kids aged 12-15″ years;
• Creating elite junior development pathways which are rigid and inflexible (i.e. “you are either in or out”);
• Testing for now and not for the future – i.e. looking for talent and potential to sustain the team’s current style or system of play without thought of evolving it over time;
• Relying on historical data to provide a framework for the future, i.e. using test data from talented athletes from the past to evaluate the performance potential of athletes to be successful in the future.

Conclusion:

• There is no doubt that an effective T.O.P. is important for the success of every sporting team, organisation and nation.
• However, the way it has been done to date lacks real sophistication, practicality and effectiveness and it is time the whole concept of T.I.D. was revisited, revamped and re-developed.

There’s my Top Ten Talent I.D. Tips for High Performance Sp0rt – the T.O.P. Approach….what’s yours?

Wayne Goldsmith

© 2011 – 2012, Wayne Goldsmith. All rights reserved.

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One of the greatest myths in sport is that it is the workout that wins.

That is, that the secret to sporting success lies in how you manipulate volume, intensity and frequency.

Coaches spend years and years crafting their workouts, building invincible programs and creating the perfect combination of work and rest that will deliver them and their athletes the success they dream of.

And it is largely a myth.

It is not the workout that wins…you have to win the workout.

It’s not what you do….it’s how you do it.

The “secret’ set, the “wonder-workout”, the “magic-session” – it all means the same thing…that coaches are convinced that all it takes to be successful is to come up with the magic formula based on training physiology. The on-line coaching industry is full of this: “Buy our unique workouts and you will see amazing results” etc etc.

A well crafted workout, with a lot of thought behind the physiology of the training sets, reps, drills, etc that is performed poorly is a bad workout.

Whereas, a workout which may lack the precision of a finely tuned training activity designed by someone with a strong knowledge of sports science but is a workout which engages the heart and mind of every athlete so that all activities are performed with passion, precision and perfection is a great workout.

Of course, the ideal situation is to create an effective workout based on sound physiological principles but one which also engages the athletes so that they give their best to the full extent of their potential: i.e. the science and the art of coaching working in harmony.

The big assumption behind all workouts.

There is an underlying assumption in all workouts: the one premise that all workouts are designed on: that the athletes will complete the training session as it was written.

When coaches write a workout, they write it assuming that the athletes will complete the workout with same intent behind it’s design. No coach writes a workout thinking, “This is what I want the athletes to do but I know most of them will not do it this way”.

Example:

A coach writes a workout for a track sprinter. On paper, the workout reads:

• Warm up: 1000 metres easy
• Drills: 8 x High knee drills with walk back recovery
• Run throughs: 6 x 40 metres increasing in speed from 400 metre speed to 100 metre speed progressively over the set. Walk back recovery.
• Main set: 4 x 80 metres at 200 metre pace on 3 minutes. 5 minute rest. 4 x 120 metres at 200 metre pace on 3 minutes 30.
• Cool down: 1000 metres easy.

The underlying assumptions are:

• Warm-up: Completed with relaxation and rhythm, focusing on breathing and ease of movement.
• Drills: Each stride completed with technical excellence and rhythm and flow.
• Run throughs: Each repeat done with technical excellence and at precisely the target pace.
• Main set: All efforts completed with technical excellence, rhythm and flow with a focus on breathing and ease of movement as the distance increases, i.e. technique under fatigue.
• Cool down: Completed with relaxation and rhythm, focusing on breathing and ease of movement.

It is not the workout that determines the success of the athlete: it is how the athlete is intrinsically driven to complete every activity in their training program to the best of their ability.

And this is why the concepts of engagement and motivationare so important: without doubt the two most important concepts in effective coaching.

Engagement and Motivation: The Coach’s Best Friends.

All the things that are written about sport science, exercise physiology, training aids, fitness equipment…all the “what” stuff are of limited value without understanding engagement and motivation.

Engagement can be defined as the ability of a coach to create a performance environment where every athlete wants to give more than can reasonably be expected.

Motivation is the desire: the fire that drives an athlete towards a goal or achievement.

So, the key to great coaching is not sports science and it’s not actually coaching per se: it’s providing athletes with the environment and opportunity to express their engagement and motivation through their training: through the way they complete their workouts.

And this lays the foundation for a critical concept in successful coaching….win the workout.

Win the Workout philosophy:

The logic of the Win the Workout philosophy is pretty simple:

1. If you want to be the best in the world or the best in your competition;
2. You must be the best in your own Club or training squad and
3. Therefore you must be the best in each training session and workout.

Think about this for a moment. It makes sense.

You can’t be the best in your football competition or the best in the national swimming championships or the best in the state school athletics championships without first being the best in your team or lane or squad or group.

Sorry coaches….but the truth is you are all doing pretty much the same things.

Not many coaches who read this bit will accept it but, the truth is, you are all doing pretty much the same things.

Whether it be consciously or sub-consciously, the reality is that with so much free information available through the Internet, books, conferences, workshops, seminars, coaching courses etc – everyone in your sport more or less knows what everyone else in your sport knows. Your workouts are no longer your “magic-secret” to success because everyone in your sport has either seen them, has heard about them, knows about them, has tried them and in some cases has even improved on them.

And this means…..it is not your workouts that will determine the success of your athletes, your team, your program or you!

Your success, now, more than ever, is totally reliant on your ability to create an environment where win the workout, i.e. an environment built on athlete engagement and motivation is the core philosophy of your athletes.

This is what a Winning Culture is all about.

Many people talk about wanting to create a Winning Culture. They spend a lot of time and resources trying to create it, build it, grow it and sustain it.

Having a Winning Culture means that every athlete – and for that matter every person involved in your program – is totally, uncompromisingly and completely engaged with the program and is motivated to complete everything they do consistently to a higher standard than anyone of their competitors.

Your coaches want to out-coach every coach in the competition.

Your team manager wants to out-manage every manager in the competition.

Everyone strives to be the best in their role….the cumulative effect resulting in excellence across every aspect of your organisation.

Winning cultures grow when one person or a small group of people make the commitment to consistently out prepare, in every way, their opposition.

You can’t force a winning culture. You can’t run a motivation session and make it happen. You can’t buy t-shirts with slogans on them and turn your culture into a winning culture.

All it takes is one person.

It starts with one person: one person with a complete sense of engagement and the absolute motivation to do whatever it takes to be the best.

In other words, it starts with you, coach.  It starts with your own engagement and motivation and with your ability to provide the environment for others to be similarly engaged and motivated: it starts when you make the commitment to “win the workout”.

Summary:

1. Workouts do not win: athletes win by winning the workouts.
2. Winning the workouts is a culture: a core philosophy which, if embraced by everyone in your program, is an unstoppable force.
3. Creating and sustaining a winning culture: one which is built on the win the workout philosophy begins and ends with the coach and the coach’s ability to create an environment where engagement and motivation are the central, driving forces behind success.

Wayne Goldsmith

© 2011, Wayne Goldsmith. All rights reserved.

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There have been many attempts to define and measure mental toughness in coaching textbooks, academic literature and even in the popular media.

Words like “persistence”, “perseverance”, “determination”, “commitment”, “resilience” and “uncompromising” seem to be used to describe mental toughness: something which clearly means different things to different people.

For some people, mental toughness is about being able to maintain composure, calm and control in difficult situations.

For others, mental toughness is related to physical “hardness” and the ability to endure pain, fatigue and stress in competition conditions and still prevail.

There has been a lot of work from the academic sector to attempt to define and measure mental toughness, with most of the recent literature discussing mental toughness in terms of “situations” and that mental toughness is a complex set of different attributes expressed differently by people in different situations.

Coaches all agree however, that for competitive athletes, mental toughness is a highly desirable athletic quality: one which is as prized as outstanding physical abilities, excellence in skills and technical knowledge.

But how can you coach an athlete to be mentally tough?

 Mental Toughness: Two Basic Coaching Approaches

There are two basic approaches to coaching mental toughness:

1. Toughen the body to toughen the mind and
2. Toughen the mind to toughen the body.

“All of us get knocked down, but it’s resiliency that really matters. All of us do well when things are going well, but the thing that distinguishes athletes is the ability to do well in times of great stress, urgency and pressure.”

Roger Staubach

Mental Toughness Coaching Approach 1: Toughen the body to toughen the mind

This has been the most commonly used approach by coaches to try and develop mental toughness in their athletes.  The essence of this approach is hard work, i.e. the harder I work, the tougher I get.

The core philosophy behind this approach is: “Make training more challenging and more demanding, physically and mentally, than the competition you are preparing for”.

This approach has several good things going for it and it is relatively simple to do. Through this approach, athletes develop confidence in their ability to meet the physical demands of the competition environment and in their ability to deal with whatever is “thrown” at them during competition because they know ( i.e. confidence comes from knowing) that their preparation has been better in every detail than that of their opposition.

Many, many football competitions, world championships and Olympic Gold medals have been won by coaches and athletes adopting the toughen the body to toughen the mind approach.

However, for some athletes this approach can be too confronting, too demanding and ultimately can actually cause athletes to become de-motivated and even intimated by the training environment. Some athletes will fall to the stress and strain of the intense physical loads required by this approach and break down through over-training.

A big mistake however that coaches make is to assume that athletes who fail to respond to this approach are “soft” and therefore unable to compete successfully. The fact is that all athletes (people) are different. Some respond incredibly well to endurance training…some don’t. Some respond positively to strength training…some don’t. Some respond strongly to the toughen the body to toughen the mind approach…some don’t.

Mental Toughness Coaching Approach 2: Toughen the mind to toughen the body

The second approach to Coaching Mental Toughness is the toughen the mind to toughen the body approach. Coaches who adopt this approach focus on developing the athlete’s mental skills and teaching them the psychological techniques to thrive in the competitive environment.

There are many excellent mental skills techniques which can enhance an athlete’s ability to perform to their full potential under the pressure of competition including Sports Mindfulness which among other things teaches athletes to live in the moment and to not overly think about the past (e.g. mistakes which may have just been made) or the future (e.g. the pressure of the situation and the need to score points).

An athlete who masters a technique like Sports Mindfulness can be, by any definition, mentally tough, as they have the ability to perform to their full potential regardless of the situation.

So which approach is the right approach?

The right approach is:

a. The one which suits your own personal coaching philosophy and

b. The one which works with the individual athlete you are a coaching.

There is no one size fits all coaching method to enhance mental toughness. Some athletes respond well to Mental Toughness Coaching Approach 1. They thrive on hard work. They love being physically challenged. They grow and mature as athletes through an uncompromising commitment to training as hard as possible. And some athletes do not respond this approach. Others respond far better by learning to master their mind and to tap into the almost unlimited potential that lives between their ears!

“Win or lose you will never regret working hard, making sacrifices, being disciplined or focusing too much. Success is measured by what we have done to prepare for competition.”

John Smith

And the biggest question of all….can you turn a “soft” athlete into a “hard” athlete through great coaching?

The short answer is Yes.

A “soft” athlete is one who lacks the mental abilities to compete to their full potential – particularly when things get difficult, challenging or unpredictable. Coaches, believing they can identify “soft” athletes then embark on a training program to help the athlete develop the skills and abilities to better manage competitive situations and therein become “hard”, i.e. tough, resilient etc.

Some athletes are naturally hard: and by naturally, I mean they have learnt to be hard through necessity, overcoming adversity and set backs in their lives both inside and outside of sport. They then carry this “hardness” into their preparation and performance, i.e. “the way you do anything, is the way you do everything”.

For others, “hardness” (mental toughness) is a skill and like any skill it can be learnt, practiced, enhanced and mastered. In the same way you would not teach an athlete complex, difficult, advanced sporting skills and techniques in their first year of training, mental toughness is not something that athletes learn from a single lecture, sporting autobiography or audio recording. Mental toughness needs to be introduced, nurtured, developed and enhanced and systematically measured in both training and in competition situations over an athlete’s career just as any other sporting skill or technique.

“I’ve never known anybody to achieve anything without overcoming adversity.”

Lou Holtz

Summary

1. Mental toughness is a much talked about, much investigated aspect of sports performance yet surprisingly, while many people believe they know what it is, where it is and how to find it, very little is understood about coaching it.
2. Whether you adopt the “body to mind” approach or the “mind to body” approach, coaching mental toughness is about understanding your athlete and what they need to enhance their mental abilities to thrive in competitive situations.
3. There are times when both approaches can be used effectively in the preparation of athletes. Coaching is an art form: and an important part of the art is knowing what to do, when and how.

“It may sound strange, but many champions are made champions by setbacks.”

Bob Richards

The Sports Coaching Brain has recently developed a partnership with the US company Athlete IQ. One of the features of Athlete IQ’s excellent and highly innovative approach to performance measurement and enhancement is the introduction of a test for mental toughness involving both athletes and their coaches.

For more information contact Athlete IQ today.

Wayne Goldsmith

© 2011, Wayne Goldsmith. All rights reserved.

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Hello Tennis Parents.

Put your hand up if you answer “YES” to two or more questions in the Tennis Parents Ten Question Quiz:

• Do you believe your child will be a successful, well paid professional tennis player?
• Do you tell other parents that your child is “a high achiever”?
• Do you talk about tennis at least once a day with your child over meals or away from the court?
• Are you prepared to sacrifice your child’s education so they have a great chance of becoming a professional player?
• Do you regularly ask the coach to work your child harder or to change something about their game?
• Do you get emotionally involved in your child’s successes and failures on the training court?
• Do you allow your child to show a bad attitude, poor sportsmanship and / or a poor temperament (e.g. racket abuse)?
• Have you ever argued or fought with parents of other kids about the results of a game?
• Do you refer to your child as “my son or my daughter the tennis player”?
• Have you spent more than $500.00 on a single tennis racket for your child?

Well, here’s the bad news. If you answered “YES” to two or more of the above, the chances of your child becoming a successful professional tennis player are…………………NIL or very close to it.

And what’s worse – you may be the major cause of their failure.

Tennis is a tough sport.

To make it to the top means years of hard work, dedication, commitment, training and skills development. It also takes a total commitment from the player, their coach and the player’s family to become a successful, professional player.

None of this is news to you of course.

However what may be news is that the more you want your child to be successful, the more you drive them, the more you obsess over their training, the more you talk about their game and focus on their career, the less likely they are to be successful.

Hold it right there you say! I know that at this point, the majority of tennis parents are thinking, “I’m not pushy. I’m just supporting my child to achieve their dreams. I am not one of those parents this article is referring to”.

Wrong – you are!

It is next to impossible for you to be objective about your child’s sporting talent and your own behaviour relating to it.

• The percentage of players who make it to the top is very small.
• The percentage of players who make it to the top after being outstanding talents and tournament winners at 12 is next to zero.
• The percentage of players who make it to the top after being outstanding talents and tournament winners at 12 and whose parents are obsessed with them getting there is less than zero.

So how can you be an outstanding tennis parent?

Sit down with your child’s coach.

Ask them for honest, hard hitting, direct feedback on the job you are doing as a tennis parent. In the same way that your child seeks and receives honest feedback on their backhand, serve, volley etc – you too need honest, direct, regular feedback to improve your tennis parenting skills. And…..be prepared to listen to it and act upon it.

Now, let’s look at things from a Positive Parenting Perspective.

Can you answer “Yes” to two or more of these questions about the future?

• Can you give your child unconditional love, support and encouragement regardless of their on court performances?
• Do you believe that the most important skills for your child to develop are confidence, self belief, honesty, integrity and humility?
• Do you believe you should give your child a day or two off each week just to relax and enjoy being a kid?
• Can you promise not to discuss tennis away from the court?
• Can you encourage your child to develop skills in other sports and activities and to continue their education?
• Can you provide your child with a loving, caring, supportive, stable family environment?
• Can you stay away from the training court for a few days without getting anxious?
• Can you give your child’s coach total and unconditional support – particularly when your child hits a rough patch or form slump?
• If your child does not make it as a professional player, will you still love them, care for them, support them, nurture them and be there for them unconditionally?
• Can you show dignity, maturity and decency when your child is defeated in a tournament?

Scoring Key:

Score 2-3: can I suggest another sport?

Score 4-6: a good chance of developing a well rounded, confident, balanced child.

Score 7-10: congratulations – you are an outstanding tennis parent and you have all the skills you need to help your child become the best they can be – in life, in sport, at school, in the family…..and maybe even tennis.

Being a tennis parent is a tough job. And like all tough jobs, you need good training and lots of education to do it well.

Wayne Goldsmith

© 2011, Wayne Goldsmith. All rights reserved.

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Many coaches will say they want to be successful.

No they don’t. Not really.

They want to be successful again and again and again and again and again. They want to Sustain success and Always have a competitive program, winning athletes and quality players.

So how do you it?

How do you Sustain Competitiveness And Sustain Success?

There are FOUR simple rules to Sustaining Competitiveness And Success:

Rule 1: Make Sure You Are Accelerating Your Learning And Improvement As A Coach At A Faster Rate Than The Rate Of Improvement Of Your Athletes .

This is important. If an athlete or player comes to your program and says, “I want to be the best footballer, swimmer, sailor, runner, rower etc etc” – your own rate of development as a coach must be equal to or greater than that of the athlete.

It does not make sense any other way. Think of it in terms of school. Kindergarten teachers work with kindergarten kids. High school teachers work with high school students. University lecturers work with university students. At each level of development, the teacher (coach) must be able to provide learning opportunities appropriate to that level and be ahead of the student.

If an athlete wants to be the best – you must also strive to be the best OR….send them to another coach who is.

Rule 2: Develop And Maintain A Culture Which Can Support And Sustain Success 

Lots of people talk about culture but few understand it. Bit like the engine in my new Honda – I tell lots of people about it but I doubt I could even change a spark plug – not sure it even has one!

A successful culture is one that encourages and embraces continuous improvement and one which provides opportunity for people to accelerate their rate of performance improvement through quality learning.

Does your culture attract people who can change, enhance and add value to your program or do you recruit people who will fit in, not rock the boat and merely maintain what you already do?

Sustaining success means recruiting and retaining “unreasonable people” who will challenge, change and champion new ideas and innovations.

Rule 3: Think Like A Futurist – Do Not Think About What Has Gone Before – Only What Is To Come.

Many people talk about the future but few see it, smell it, taste it and can bring it to life. Most people talk about the future in very limited terms – a future which is more or less an extension of what they are already doing.

Sustaining success means seeing the future clearly, communicating that vision to other people and working hard to bring it into existence SOONER than your competition.

Rule 4: Work Harder Than Anyone Else

Sorry – no short cuts.

Comedian Jerry Seinfeld once said, “Do what you love to do and commit everything you have to doing it. Only good can come from it”.

An important difference between those who want to succeed and those actually do succeed is plain, simple, consistent hard work.

Seeing the future is important: working hard to get there first is critical.

Wayne Goldsmith

© 2011, Wayne Goldsmith. All rights reserved.

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There is no one thing that you can do which will guarantee success: no single change which, in isolation will create and sustain a winning culture in high performance sport.

There are however a combination of things that you can do to increase the likelihood of success: “The Culture Combination”: 5 People and Positions You Must Get Right to Build a Winning High Performance Culture in Your Sporting Organisation.

People. People. People.

Achieving peak performance in high performance sporting organisations and professional teams is about three things:

1. People;
2. People;
3. People.

Sure…money, programs, structures, systems, facilities, innovation etc etc are all important but the critical factor is now, always has been and always will be – people.

Get the people factor right and everything else is possible.

Get it wrong and all the money, facilities, equipment, gimmicks, gizmos and gadgets will not deliver to you the success you seek: it’s about people.

More than that: its about the right peoplein the right positions driving the right programs at the right time. But it all starts with the right people.

The “Big Five” – the Culture Drivers.

So what are the 5 People and Positions You Must Get Right to Build a Winning High Performance Culture in Your Sporting Organisation?

They are:

1. The Political Leader; Chairman of the Board.
2. The Strategic Leader; CEO.
3. The High Performance Leader; High Performance Manager, Performance Director (or similar leadership role, e.g. Football Manager).
4. The Technical / Tactical Leader; Head Coach.
5. The Team Leader; Team Captain.

Culture Driver 1: The Political Leader: This leadership role is critical in every sporting organisation. The Chairman (man or woman) of the Board needs to have outstanding political skills and the capacity to position the Club within the business community to ensure the Club’s long term financial viability. The Political Culture driver needs to have strong connections at the “big end of town” yet be the consummate politician: being equally skilled in shaking hands with corporate leaders and yet being able to listen to, talk with and respond to the needs of club members.

Culture Driver 2: The Strategic Leader: The CEO (the Strategic Leader) drives the culture of the sporting organisation through the systematic implementation of the vision of the Club’s political leader. If you like, the Political Leader decides that the organisation needs to build a new car, then the CEO pulls together the plans, the people, the programs and the places (facilities) to build it.

Culture Driver 3: The High Performance Leader: The area of high performance has evolved to become a specialist culture area in its own right. Innovation, creativity and the effective integration of all the aspects of high performance are critical if the organisation is to develop and sustain a genuine high performance culture. 

In sports with a “draft” system and “salary cap” in place, the role of the High Performance Manager, Performance Director or similar role will only become more important in the future as the ability to create and sustain a winning high performance environment becomes the only real advantage available to sporting teams.

Culture Driver 4: The Technical / Tactical Leader: The Head Coach drives the culture of the organisation from a tactical and technical perspective. It is the Head Coach’s job to build and sustain a winning culture through superior tactical and technical skills and the ability to see tomorrow today: i.e. to help the organisation accelerate its rate of learning and change and gain a winning advantage over the competition. An outstanding Head Coach sees where the Game will be – and knows how to get there first.

Culture Driver 5: The Team Leader:  The team captain is responsible for driving the culture of the player group: on and off the field. Winning culture grows from within. It spreads like a “virus” - starting with the inspiration of a quality captain, then spreading to the leadership team and on to each individual in the player group.

Leadership from all five Culture Drivers  is vital in a sporting organisation in four critical moments:

1. When the team is winning;
2. When the team is losing;
3. When the organisation is under pressure (e.g. due to scandal, financial failures, misconduct etc);
4. When change is involved.

So how does leadership, culture and change fit together in a sporting organisations?

Culture and Change.

To change the culture at your Club or your sporting organisation means you have to:

• Accept the limitations and problems of the current one;
• Define what your culture actually is, what’s good about it and who owns it;
• Find people who can strategically, systematically and effectively change it (i.e. The “Big Five”).

It’s a Big Job.

No one person can change the culture of any sporting organisation. A brilliant head coach with a great winning record and proven skills in technical and tactical leadership can not change the culture of the organisation without the support of the other culture drivers.

An outstanding CEO with years of corporate successes can not change the culture of the organisation without the support of the Chairman, the COO, the Head Coach and the player group.

Real change, meaningful change, sustainable change in a high performance sporting organisation requires the combined commitment, energy, passion and expertise of the “Big Five” working together towards a single goal: to create and sustain a winning team and a successful organisation.

Change is like exercise.

Everyone knows that exercise is important. Everyone knows it is good for you and it is essential for both the quality and quantity of life but no one wants to actually go through the pain of starting an exercise program, particularly after a long period of inactivity.

It’s the same with Change in sporting organisations. Everyone accepts that change is important. Everyone agrees that “success is a moving target”. Yet, when change does occur it is usually in the “superficial” areas, e.g. facility development, the purchase of new technologies, minor changes to organisational structures etc.

The thing that requires the most meaningful change and the thing that can potentially make the biggest impact on the organisation’s performance now and in the future, is the organisation’s culture.

And to change culture, like commencing an exercise program, requires a willingness to experience a little pain.

Changing what you do is easy: changing who you are…….now that’s the real challenge.

But, to the few sporting organisations who are prepared to embrace a little pain, the rewards are immeasurable.

Dare to be different!

Wayne Goldsmith

© 2011, Wayne Goldsmith. All rights reserved.

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